S Swaroop Sirapangi's Political Discussions

                            Digital Media and Political Leadership: An Analysis of Prajarajyam & Janasena Parties [Dr S Swaroop Sirapangi holds a Ph.D. from the Department of Political Science, University of Hyderabad. Email: ssanthiswaroop@gmail.com ] Abstract :                                      In the South Indian Telugu region from kapu caste and from one particular family, two brothers emerged as successful film actors, i.e. Chiranjeevi and Pawan Kalyan. Thus, both of them emerged from ‘digital’ entertainment domain. In the due course of time, these two brothers also aspired to succeed politically based on their gained sensational celebrity status and backed dominant Kapu caste base. Subsequently, they launched and led the...